Tracing its roots back to 1880, Wella hair products are one of the leading pro brands, offering hair colour and styling to salons worldwide. And at directhairbeauty, we're bringing you the best of Wella products, including the Wella Colour Touch range.
Wella have been at the forefront of hair colouring since they revolutionised the industry with the launch of Koleston Perfect in the 1950s. Notable for being the first cream colourant that also nourished hair.
60 years on and Wella hair colour is used in salons throughout the world. The original permanent hair colour, Koleston Perfect has been joined by semi-permanents Color Touch and Color Fresh and hair high lightener Magma to provide a full range of colouring options for the hairdressing professional.
Bleach and blonding is represented by Blondor and in 2012 luminous colour joined the Wella range with the launch of ILLUMINA COLOR.