Indola Innova Color Silver Shampoo Innova soft science formula is based on the unique vitality injection process technology which works on hair structure by injecting specific selection of ingredients. Innova provides innovative hair care. Give yourself the silver treatment. The shampoo contains cool colour pigments neutralise unwanted yellow tones found in blonde or white hair giving your colour a more natural balanced appearance. It smoothes your hair and improves comb ability. The revive in complex revitalises the hair colour from blond grey and white hair. Directions for use: Massage onto wet hair leave for 1-3 minutes depending on the level of intensity you wish to achieve and rinse well.