MAXXelle has it's roots firmly planted in researching salon professional products that has less environmental impact and less harmful chemical substances.
But what does this mean for the salon? Over the last decade we've seen a great shift in peoples approach to green issues and whilst lot's of industries have stormed ahead and made significant changes, the hairdressing industry has been slower to adapt. The key to making these changes and indeed ones that will last, are to present products to the market that perform just as the market leaders currently do.
One of the largest health concerns in the industry is the sometimes fatal affects of PPD. The body can comfortable accept PPD for a many number of years before the body decides to reject it. With leading research MAXXelle have released a revolutionary 49 shade permanent colour series that works synergistically with natural and mechanical sciences that gives 100% coverage of grey hair.
MAXXelle Think can produce amazing results with fewer harmful substances. Salon clients can feel safe in the knowledge that they can receive a full professional colour service with out being exposed to PPD, Ammonia, Parabens, Resorcinol and Nickel.