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Eye_candy pigmented bleaching butter with low ammonia

Directhairbeauty are pleased to be able to launch the new Eye_Candy pigmented bleach butter to the U.K market. It LIFTS, TONES and RECONSTRUCTS the hair. It comes in a total of 9 shades which can be used alone or mixed together to achieve a truly personalised look for your client. We have an amazing offer for you to try the product plus training.
For further details please contact our sales team on: 01253 852626

MaXXelle Miracle
  The  MaXXelle Miracle Hair care product is a must have product for your clients, easy to use and the go to all in one hair product, don’t buy 5 different products when you can buy just 1! For use on the body and hair this light moisturising product is great.   The Regenerating hair and body cleanser is a mild shampoo formulated without  dea, sls, or parabens and it gently cleanses the hair and body. Its specifically for daily use, this cleanser has a superb anti salt and anti chlorine actions so its perfect for swimmers and holiday makers.   The ..
New Goldwell Styling Range!
Now In store New Goldwell Styling Range ♦ The ultra Volume Range Offers a range of products from strengthing mousse to a blowdry and finish bodifying spray. They have a great hold factor from mid range to high, perfect for those clients who want volume and high hold style. ♦ The creative texture Range is the perfect range for your male clientelle with a mixture of wax and paste products its the perfect retail product to add to your salon.  ♦ The curly twist has 3 products in the range. The twist around curl styling spray is a 2 in 1 mist for creating curls even ..
Halo By Pure Nails Gel Polish
  NEW! Halo gel polish is manufactured to the very Latest industry formula and provides many benefits to the nail tech, including ease of application, fantastic shine and tremendous depth of colour while providing 14 days chip resistant long lasting shine. This latest formula also means halo gel polish can be removed very easily in less than 10 minutes using acetone. It is compatible with 36Watt uv lamp or 12W Led Lamp At £4.99 Per bottle its the perfect brand to convert to. Pop instore for your voucher and to see the collection. ..
Retail. The reasons your clients want to be sold to.
What do you think when you hear the word "sell", does it fill you with dread? Do you see a sleazy sales person pestering you for an order? Do you feel embarrassed to sell? When we break selling down it is only identifying a need and fulfilling it, and when you're trusted your expertise can add real value to the clients experience. Be confident and use your burgeoning beauty knowledge to suggest a take home product that will not only keep them loving that salon feel, but it will also add £££'s to your top line. Here are 5 points at which you can effe..
Why salons are slow to adopt a greener approach...
MAXXelle has it's roots firmly planted in researching salon professional products that has less environmental impact and less harmful chemical substances. But what does this mean for the salon? Over the last decade we've seen a great shift in peoples approach to green issues and whilst lot's of industries have stormed ahead and made significant changes, the hairdressing industry has been slower to adapt. The key to making these changes and indeed ones that will last, are to present products to the market that perform just as the market leaders currently do. One of the largest..
When could Hairdressing salons re-open?
Hairdressers and salons were among the services asked to close their doors five weeks ago, on March 24, after Boris Johnson’s address to the nation the evening before. But how long to wait until they re-open? Judging by the rest of Europe, lockdown is slowly, and cautiously, being lifted in stages over the next month. It was announced this week that Denmark would slowly start relaxing their lockdown rules with the re-opening of hairdressers, salons, dentists and opticians on Monday. Last Wednesday young children returned to nursery and primary schools, while remaining services in he..
We Welcome Doris
We Welcome our New Delivery van,that we have named "Doris" So we can get your orders to the salon fast(to the speed limit of course!!)   ..
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