MAXXelle has it's roots firmly planted in researching salon professional products that has less environmental impact and less harmful chemical substances.
But what does this mean for the salon? Over the last decade we've seen a great shift in peoples approach to green issues and whilst lot's of industries have stormed ahead and made significant changes, the hairdressing industry has been slower to adapt. The key to making these changes and indeed ones that will last, are to present products to the market that perform just as the market leaders currently do.
One of the largest..