L'Oréal Professionnel combines a passion for fashion with the most innovative technology, forming strong links with top designers, photographers, and beauty and fashion magazines, to raise the profile of the hairdressing industry. More than a hundred years later, L'Oréal Professionnel has continued to provide one of the strongest educational programmes in the entire beauty and hairdressing industry. Leading the way in hairdressing, L'Oréal Professionnel offers a diverse range of events, from fashion shows and competitions for young hairdressers, to trips abroad and the world-renowned L'Oréal Professionnel Colour Trophy, including Regional Finals and the magnificent Grand Final. L'Oréal Professionnel strives to be the ultimate business partner to salons. In the current challenging economic environment, never before has it been so important to set yourself apart from the competition to capture your audience and grow your client base.